“Are you going to event X? Brand Y is hosting and they have lined up Mr Z for the keynote!” How many times have you heard this kind of banter from a colleague or fellow marketing professional? But, if you think about it, there is truth in the words spoken by such people. The prestige and kudos associated with being the organiser of a top-drawer experience are just a few of the benefits to be had. The question is; can you afford not to own your event platform?
Posts Tagged: blog
Virtual reality (VR) experiences are everywhere, literally everywhere, says Momentum Worldwide’s Fran Elliott, but they can be used for more than just amazing brand experiences.
Walking through any major city these days, you are pretty likely to see a consumer experience designed to entice and engage consumers using VR, be it a full-on experience with a supporting event build or a lighter version using something like Google Cardboard or Samsung Gear.
If the idea is strong, the consumer will make time for it, says Momentum Worldwide’s Fran Elliott.
In the past, tech and experiential roadshows weren’t natural bedfellows. The tech used to bring with it a rather large convoy of flight cases and miles of wiring, adding to the build times and activation costs. Often, the pay-off wasn’t worth the input as the dwell times simply weren’t there; people were either rushing from the train to the office, or shop to food court. They would see, stop, maybe sample, but not necessarily dwell.