Monthly Archives: November 2015

Experiences should be fan first

Momentum Worldwide’s Fran Elliott discusses why sporting experiences should be fan first, and brand-centric second.

In Momentum Worldwide’s recently released We Know Sports Fans research, we found an intriguing opportunity. The research uncovered three key insights, which at the first read may seem contradictive: 83% of global sports fans think sponsors don’t consider the fans; 88% of the same fans surveyed believe that sponsors can create new opportunities for their favourite sport and team; and 86% would not object to seeing even more sponsorship in sport.

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